MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast sta